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What is a Configurator?

September 4, 2015

Configurators can be used in many different industries in a B2B or B2C context. They are probably most commonly known in the car industry for buyers to customize their purchase with tinted windows, sports seats, low profile tyres etc. Essentially, a configurator is a piece of software that acts as a design tool to build a desired solution. Configurators are being used throughout the sales cycle whether that be the Manufacturer, Reseller or End User. Here are just a few reasons why:

  • Organizations become more efficient as the sales cycle becomes shorter due to fewer touch points, reducing the strain on resources.
  • Reduces order errors. Built in validation rules means the configurator gets solutions right, every time.
  • Faster Product Life-Cycles with a rapid route to market.
  • Invaluable reporting – Learn everything about how a customer shops and measure trends.
  • Increase Revenue – Upsell potential is greater as the software can provide prompts during the configuration and a larger number of sales will be made as sales teams will have more time.
  • Provide a more personal service to your customers by treating them as individuals who want a bespoke solution.

Increasingly, configurators are being used in the IT Channel. They are the perfect solution to upgrade system components, swap out an Operating System, select optional upgrades and add in additional warranty for example. A configurator doesn’t need to just end there however. Imagine a software package that also gives you Real-Time pricing/stock and not only allows you to produce a quotation but also make a purchase to place an order. This is now possible and is known as Configure, Price, Quote (CPQ) Software.

Here at channelcentral, we have built our business developing Configure, Price, Quote Software for the IT Channel. We are experts in our field and can provide ‘off the shelf’ CPQ Software which can be customized or we can develop you your very own solution. Better still, our CPQ software can be fully integrated into your ecommerce or CRM systems.

Consider how a Configurator could help your business grow … it could be more valuable than you think.

For further information on Configurators visit: http://www.channelcentral.net/system-configurators.asp

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