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See a need, fill the need

March 18, 2009

So sometimes you take business advice from Robots the Movie ! Although a huge simplification it’s not a bad place to start. See a need, get demand and fill the demand (with innovation) may be a safer punt and is certainly how iQuote came about. The key with iQuote was to make it portable so that it could be adopted and integrated.

The other thing that we were passionate about was performance and ease of use. iQuote rolled out to 70 plus users last week with virtually NO training and NO mention of waiting time. iQuote continues to gather momentum.

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