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Pragmatism (more on Case Studies)

February 9, 2009

Charlie Hoult recommended a great book for anyone working in Technology Marketing. I’m sure everyone had heard of it bar me: Crossing the Chasm by Geoffrey A. Moore. I’m most of the way through it and Charlie was right – good book and I needed it. Why don’t people tell you this stuff earlier?

One of the reasons I blogged about Customer References earlier was the whole section on selling to Pragmatists in the book. I try to judge where the product or service is versus the technology lifecycle for every technology piece I write now.

Charlie is another WordPress Blogger:

http://opencast.wordpress.com/

Amazon sell the book (here’s the UK link – snappy eh?):

http://www.amazon.co.uk/Crossing-Chasm-Marketing-Technology-Mainstream/dp/1841120634/ref=sr_1_1?ie=UTF8&s=books&qid=1234209764&sr=8-1

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