h1

eBooks

February 4, 2009

Following on from the LinkedIn threads I decided to ask a contentious question on LinkedIn: is the term “White Paper” still fashionable? Blimey anyone would have thought that I’d put a firework up a cat’s behind or done a phone out campaign in the style of┬áRoss/Brand (UK readers only). I didn’t actually have a view one way or the other.

One suggestion from a US Marketeer was to just refresh the format: landscape not portrait, add some graphics and use Adobe PDF (isn’t PrimoPDF just the best thing?) as the delivery mechanism. Call it an eBook and customers love it.

I may be easy to please but I really like this idea. Thank you Julie.

http://www.primopdf.com/

(totally free even to small businesses !)

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: